Motorist Awareness Division

MAD is a division of GWRRA to help cyclists make themselves more visible and to teach other vehicle drivers to be more aware of bikes. 

Why is it necessary?

Because (3/4) 75 out of 100 of motorcycle accidents involve a collision with another vehicle, usually a passenger automobile.  Of these 75 accidents, (2/3) 50 are caused by the vehicle violating the motorcycle’s right of way.  Drivers of the automobile are unfamiliar with motorcycles.  You hear I didn’t see them…  Drivers need to be made aware of motorcycle’s presence. 

There are 3 objectives for MAD: 

1.  To reduce deaths, disabilities and loss of property resulting from accidents in which a motorcycle’s right of way has been violated by another motorist. 

2.  To increase motorcyclist’s awareness of the attitudes and lack of awareness that the majority of motorists have regarding motorcycles. 

3.  To increase motorist’s awareness of motorcycles through actively and aggressively conducting events, campaigns and presentations to audiences that are predominately non-motorcycling. 

Why Motorcyclist awareness?

  To encourage bikers to fully comprehend and accept the attitudes and limited awareness of the majority of motorists. 

  To inform bikers of common situations where and why a motorist is most likely to be unaware of a motorcyclist

  To emphasize the need for expert skills in crash avoidance maneuvers such as braking, swerving and counter steering. 

Coordinator:  Motorist Awareness Coordinators are MAD program managers for their Directors at each GWRRA level.  They are appointed by Regional, District and Chapter Directors and serve on the support staff of these directors.  Coordinators are not GWRRA officers.

     ·        Oversee activities and events

·        Seek opportunities to promote motorists awareness (ie club meetings)

·        Serve as central person for motorist awareness information

·        Assist in developing MAD program

·        Handle material – order and distribute

 Liaison:  Volunteers who promote Motorist Awareness and the Ride Aware! Campaign at any GWRRA level.  Liaisons are not limited in number.  They work under and are supported in the efforts by the coordinator.

Go Back